One view of every partner
Budget, revenue, media cost, commission and profit for buyers and sellers, with pacing, impressions and CTR alongside.
AdOps reporting, unified
Every buyer, seller and platform in one dashboard
Budgets, revenue, media cost, commission and profit from every ad platform — checked on upload, locked each month, and reported to every team.
EVERY DATA SOURCE, ONE PLACE
7Role-based panels
14Data sources
3PDF report themes
1Source of truth
THE PLATFORM
Built around how ad ops really works
From the first upload to the final report, every number is calculated the same way on every page.
Uploads that check themselves
Sheets match products by exact name, dates are read in the right format, and out-of-flight rows are stopped before saving.
Finalize, lock, roll back
Close each month per product. Final numbers lock, and any change goes through a rollback request.
Reports, ready to send
Partner and commission PDFs built from finalized products only, in three clean themes.
Alerts that matter
Missing budgets and overspend are flagged automatically — the bell only counts what's new.
A full audit trail
Every upload, product change, partner edit and user update — who did it, and when.
SMART UPLOADS
Mistakes stop at the door
Every sheet is checked before a single row is saved. If anything doesn't line up, nothing is saved and you see exactly why.
- Products matched by exact name — no guessing
- Day-first and month-first dates detected per file
- Rows outside a product's flight dates are blocked
- A clear summary of matched products and metrics
WHAT YOU TRACK
Every metric, calculated the same way
The numbers on the Overview, partner and product pages always agree — no spreadsheet reconciling.
BudgetWhat each buyer has committed, per product and month.
RevenueSpend billed to buyers across every platform.
Media costWhat the inventory and platforms actually cost.
Sales commissionCalculated per rep for buyers and sellers.
ProfitRevenue minus media cost and commission.
Impressions & clicksDelivery from every connected data source.
CTRClick-through rate, worked out the same everywhere.
PacingHow far through budget each partner is.
HOW IT WORKS
Raw sheets to final numbers in three steps
- 1
Upload
Drop in platform or third-party sheets, or enter figures manually.
- 2
Validate
Names matched, duplicates merged, buyer and seller sides lined up.
- 3
Finalize & report
Lock the month and share reports with every team.
A PANEL FOR EVERY ROLE
Everyone sees exactly what they need
AdOpsPartners, products, uploads, finalizing and users.
AdminFull oversight, access control and activity logs.
FinanceBudgets, partners and finalized reports.
SalesEach rep's partners and commission statements.
BuyersTheir products, spend, delivery and reports.
SellersRevenue, media cost and delivery.
AnalyticsTrends across every platform.
One loginEach person is taken straight to their own panel.
FAQ
Questions, answered
Who can sign in?
Everyone with an iMediaPulse account — AdOps, Admin, Finance, Sales, Buyers, Sellers and Analytics. After signing in, each person is taken straight to their own panel.
Which platforms are supported?
Xandr, SpringServe, Quantcast, Adform, ADW, Google Ads, Meta Ads, Yelp, Bing, Vendasta, Podcast, OTT / Locality, Header Bidding and third-party data sheets.
What happens if an upload has a mistake?
Nothing is saved. You see which product names didn't match, which dates couldn't be read, or which rows fall outside a product's flight dates — fix the sheet and upload again.
Can finalized numbers change?
Once a month is finalized for a product, its numbers are locked. Any change goes through a rollback request, and every action is recorded in the activity log.
Who can download reports?
Partner and commission PDFs are available once the products in them are finalized, so every report reflects closed, final numbers.